The Aston Martin Lagonda was unveiled in 1976 to an astonished world. There’d never been another car like it, and there never will be again.
It was conceived as a high-powered saloon car that would open up new markets for the company and, seeing that Aston Martin owned the Lagonda marque, it was decided to use that as a model name, rather than a brand – hence Aston Martin Lagonda.
Beneath, the underpinnings of the already road-going DBS had been used. Despite this, the design was something that truly astonished the market; there wasn’t a curve in sight, something almost unheard of even in car design today.